Our company, Senna Dizayn Sanayi ve Ticaret A.Ş., acts as the “data controller” within the scope of the Law on the Protection of Personal Data No. 6698 (“Law”) regarding the personal data of customers. Through this Clarification and Consent Text, it is aimed to inform customers about personal data processing activities carried out by SENNA DESIGN in accordance with the Law and to obtain their explicit consent for the situations described in Article 3 below.
Purpose of Processing Customers’ Personal Data:
Personal data belonging to customers is processed within the scope of the personal data processing conditions and purposes specified in Articles 5 and 6 of the Law, including but not limited to ensuring that relevant business units carry out necessary work to enable customers to benefit from the products and services offered by Senna Dizayn, execution of related business processes, carrying out commercial activities of Senna Dizayn, planning and execution of its commercial and/or business strategies, ensuring legal, technical, commercial, and operational security of Senna Dizayn and related parties, and customization of the products and services offered by Senna Dizayn according to the preferences, usage habits, and needs of customers for marketing and promotional purposes. Detailed information on the processing of personal data by Senna Dizayn is available in the Policy on the Processing and Protection of Personal Data by Senna Dizayn under the Law No. 6698 at //www.sennadesign.com/.
Personal Data to Be Processed with Customers’ Explicit Consent and Processing Purposes:
For the situations listed below, where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, customers’ explicit consent is required for Senna Dizayn to process their personal data.
Within this scope, customers’ personal data may be processed and shared with the parties specified in this Clarification and Consent Text—with their explicit consent—for purposes including creation of customer campaigns, cross-selling activities, target audience determination, monitoring customer behavior to improve user experience, development and personalization of Senna Dizayn’s website and mobile application, execution of direct and indirect marketing, personalized marketing and remarketing activities, personalized segmentation, targeting, analysis, internal reporting, market research, planning and execution of customer satisfaction activities, and planning and execution of customer relationship management processes, as well as planning and execution of sales and marketing processes and building and increasing loyalty to Senna Dizayn’s products and services.
Transfer of Customers’ Personal Data:
Customers’ personal data may be shared with company officials, our subsidiaries, business partners, suppliers, shareholders, legally authorized public institutions and private organizations within the scope of the personal data processing conditions and purposes outlined in Articles 8 and 9 of the Law, in order to enable customers to benefit from the products and services offered by Senna Dizayn, ensure necessary work is carried out by relevant business units for the execution of related business processes, conduct commercial activities, plan and execute commercial and/or business strategies, ensure legal, technical, and commercial-operational security, and customize the products and services offered by Senna Dizayn according to customer preferences and needs.
Method and Legal Reason for Collecting Personal Data:
Personal data is collected electronically from customers. Personal data collected based on the legal reasons stated above may be processed and transferred for the purposes described in Articles 5 and 6 of the Law and in this Clarification and Consent Text.
Rights of Customers as Personal Data Owners:
In accordance with Article 11 of the Law, data subjects have the right to: (i) learn whether personal data is being processed, (ii) request information if their personal data has been processed, (iii) learn the purpose of processing and whether it is being used in accordance with its purpose, (iv) know the third parties to whom personal data is transferred domestically or abroad, (v) request correction of personal data if it is incomplete or incorrectly processed and request notification of such correction to third parties, (vi) request deletion or destruction of personal data and request notification of such action to third parties if the reasons requiring processing no longer exist, (vii) object to results arising to their detriment from analysis exclusively by automated systems, and (viii) request compensation if they suffer damages due to unlawful processing of personal data.